Next-generation Las Vegas entertainment venue debuts giant LED screen
On 4th July, the giant MSG Sphere lit up the global stage with a display of animated content on the venue's exterior – the Exosphere – transforming the Las Vegas skyline to celebrate Independence Day. The Exosphere is signature feature of Sphere, a next-generation entertainment venue set to become the world’s largest spherical structure, designed by Tenderstream member Populous for the Madison Square Garden Company.
As part of the special show, Sphere's 580,000 sq ft, fully-programmable LED exterior – the largest LED screen on earth – was completely illuminated, first showing a "Hello World" message, followed by fireworks and stars and stripes animations, before transitioning through an array of visual content including underwater scenes, performances, and vividly-textured lunar surfaces.
The Fourth of July production was just the beginning for the Exosphere, which will continue to display creative activations in coordination with major events in Las Vegas. Later this year, the Exosphere prominently feature as part of Sphere's opening in September with U2: UV Achtung Baby Live at Sphere, as well as during the first Sphere Experience, ‘Postcard from Earth’, directed by Darren Aronofsky, in October. The following month, during the Formula 1 Las Vegas Grand Prix, Sphere will have a prime position alongside the circuit to showcase the Exosphere to a global audience. Eventually, the Exosphere will display a wide range of artistic and branded content daily.
Guy Barnett, senior vice president of brand strategy and creative development for MSG Sphere, stated: "The Exosphere is more than a screen or a billboard – it is living architecture, and unlike anything that exists anywhere in the world. Last night's show provided a glimpse of the Exosphere's captivating power, and the possibilities for artists, partners, and brands to create compelling and impactful stories to connect with audiences in new ways."
Lucy Nordberg
Tenderstream Head of Research
This tender was first published by Tenderstream on 15.10.2018 here
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