BoConcept launches ‘Nawabari’ collection with BIG
Bjarke Ingels Group/BoConcept
Sculptural new furniture range inspired by Japanese art from
BoConcept has partnered with Tenderstream member BIG (Bjarke Ingels Group) to launch its new furniture collection, ‘Nawabari’. The collection's design, led by BIG partner and head of products Jakob Lange, was inspired by the Japanese art form of binding with ropes to forge close bonds. ‘Nawa’ means rope in Japanese, and the term ‘nawabari’ traditionally translates as stretching rope.
Combining BoConcept’s commitment to simplicity and elegance with BIG’s future-thinking aesthetic and sense of purpose, Nawabari is designed to bring people together and transform shared spaces. “When starting out with this collection we were looking for a new way of expressing furniture,” says Lange. “We were interested in the forms that are created when a material is bound with rope. The result is these sculptural organic shapes that form the core of this furniture family.”
Nawabari comprises two sofa sizes, an armchair, two coffee tables and two pouffe sizes. The collection can be used individually as standout pieces or grouped together to create a standalone area. BIG often interrogates the intersection between work, life and play, meaning these contemporary pieces are intended for use in lobbies and galleries as well as residential homes and or social workspaces.
Proving the collection’s desirability, Ingels has specified Nawabari to feature across several floors of BIG’s flagship new headquarters in Nordhavn, the Port of Copenhagen, set to open this year. The vast industrial space, symbolic of the city’s design power, was also the setting for the global campaign shoot.
Paula McGuinness, chief marketing officer at BoConept, stated: “BoConcept is known for creating elegant designs that are timeless and look good in any interior space. This collaboration brings a new spirit of informality and fun, characteristic of BIG's disruptive approach. We are proud to partner with Bjarke and his team for this collection.”