John McAslan + Partners transform premier city destination
John McAslan + Partners (JMP) are celebrating the grand reopening of Sloane Street in London, which has been transformed with more green spaces, enhanced lighting, and additional spots for visitors to relax and enjoy the area. JMP’s masterplan for Cadogan Estates and the Royal Borough of Kensington and Chelsea has transformed the kilometre-long street – one of the world’s leading luxury shopping destinations – into a ‘green boulevard’.
Although home to some of the most exclusive fashion houses and private residences in the world, Sloane Street was neither pedestrian-friendly nor particularly atmospheric. The major public realm investment to improve the area has created a tree-lined boulevard - comparable in ambience to the similar streets in Paris or New York - securing the street's economic future as a vibrant residential location and a major luxury shopping destination.
The design features a rich palette of york stone and silver-grey granite, with new trees and extensive planting which had been overseen by Chelsea Flower Show award winner Andy Sturgeon. Significantly wider pavements, traffic-calming measures, more crossing points, improved lighting and new street furniture now ensure a more pleasurable experience for pedestrians.
Hugh Seaborn, Chief Executive of Cadogan, stated: “This project marks a new era for Sloane Street, enhancing its elegance and timeless appeal as the epitome of a luxury destination that is equally ‘global yet local’ and will entice new visitors, while enriching the experience for the local community. The ‘new’ Sloane Street is defined by tradition and innovation, amplifying its inherent craftmanship, creativity and heritage. It seamlessly connects the experience created by the world’s most iconic fashion houses in-store out into the public realm. Every aspect has been meticulously considered, including the exact hue of Yorkstone that ensures the Street feels warm and welcomes residents and visitors alike.”
Lucy Nordberg
Tenderstream Head of Research
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