BIG, Lennar and ICON collaborate to create 100 new homes in Georgetown, TX

The first model house from the world’s largest development of 3D-printed homes at Wolf Ranch in Texas is now ready for viewing by prospective homebuyers. Designed by Tenderstream member Bjarke Ingels Group (BIG) alongside home construction company Lennar and 3D printing construction-tech startup Icon, the development will offer 100 new homes in total when completed. 

“We are so delighted to open our first model home to the public, allowing home shoppers to experience a glimpse firsthand into the home designs, innovative features and what this collection is all about,” said Danielle Lipari-Mareth, vice president of sales and marketing for Lennar Austin. “Offering quite a different style than our traditional communities, we worked closely with ICON, BIG and our internal Lennar interior design team to create a unique and inspiring home tour experience.”

Set in Georgetown, TX, the 3D-Printed homes showcase distinctive features such as polished, concrete floors, flat panel cabinetry, textured interior and exterior walls and a modern elevation style. The goal of the model experience was to balance the modernity of the design with classic themes, while fostering a connection to the community’s surrounding area, which is known for its rolling hills, mature oak trees, lavender fields, textured stone and open space. Features in the home that reflect this include oak accented wood furniture, textured art, and large stone boulders that serve practical purposes, for example as coffee tables.

Director of Merchandising for Lennar, Jackie Price, stated: “Since the architecture itself is very modern, we wanted to honour that while also creating an environment that was warm, inviting and approachable. The color palette revolved around warm hues, showcasing the Mid-Century style with sleek and timeless design, and natural materials that felt authentic to the local area.”

Lucy Nordberg

Tenderstream Head of Research

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